when everything becomes unlimited

UNLIMITED is now the trend that consumers are looking for. i guess it all started with the bottomless drinks that some of the restaurants offer. it was followed by the "eat-all-you-can" promo where you have to pay a certain amount and you can eat all the food that tey serve until you get bloated. then emerged the "unlimited rice" that suddenly became a hit to students, young professionals and almost everyone who can't help but order another serving of hot-steamed rice.

And of course, the most popular nowadays among all the unlimited products: the Call and Text Unlimited. this promo was started by Sun Cellular which has gained them lots of subscribers. i myself bought a Sun simpack to enjoy their promo. almost all of my friends had already subscribed with the said network. although there are times where you really need to have patience in dialling and sending text messages because their network is either busy or worst, the network connection is unavailable. but it's ok for people like us who wants to update on each other's lives despite the distance.

Months after the unlimited promo was made public, other cellphone network companies made their own version of the unlimited call and text. it's funny though because at first they were protesting about the said promo, because according to them it was like stealing their subscribers. that' why it's called competition because it is the consumer's decision which network to choose or what service/product to patronize. it is within the company's control on how they will improve their product so as to market it in a way that the customers will be delighted and satisfied with the kind of service/product that they are offering. in the end, both parties will benefit from each other.

ok, enough of this. i still have to call my friend with my Sun sim. it's already scheduled :)